911 Seats Incorporated  

United States
  • Booth: 5048

Seats Incorporated delivers innovative solutions!

In an industry demanding innovation, Seats Incorporated delivers. The Advocate series addresses the needs of today’s firefighters and those of generations to come. The Advocate features tool-free removable cushions that are easy to clean and make your cab cleaner and safer. The new Pinnacle driver's seat provides a comfortable ride in all conditions with adjustable shock and full suspension.  Visit Seats Inc. to learn more about available seating options.  

Brands: Advocate, clean cab, clean seat, Battalion, XL, Pinnacle, Comfort


  • Advocate Clean Seat Series
    Fight Fires, Not Cancer! The Advocate combines tool-free cushion removal and seamless cushions, creating a seat that is easier to clean than traditional seats, protecting you in the cab. https://www.youtube.com/watch?v=s4EmbC8bP-s&t=2s

  • Seats Incorporated Releases All-New Line of Emergency Vehicle Seating: the AdvocateTM Series

               FDIC will prove to be an eventful one for Seats Incorporated, as it highlights a new, game-changing product into the emergency vehicle market.  The Advocate™ series of seating is a ground-up redesign, packed with features to enhance safety and comfort. Built on three foundational pillars; cleanability, versatility, and serviceability, this seat is in a league of its own.

                    CLEANABILITY - FusionFoam™ technology, a coverless cushion patent pending by Seats Incorporated, is one of the defining features of the Advocate series.  The chemicals that make up FusionFoam bond in such a way, that the need for a cover is optional.  In eliminating a cushion cover, the end user no longer needs to be concerned with cleaning seam lines, or debris that may seep through the seams.  To make the decon process even more user-friendly, the FusionFoam cushions can be removed tool-free; this allows the cushions to be easily taken from the seat and cleaned in a bucket of soapy water, for example.  The Advocate seat frame is also ready to accept a traditional foam cushion with sewn covers, for those who prefer. 

    VERSATILITY - The Advocate’s Slide-Fit System tops the list of versatility features built into this seat.  Different from a traditional recline, this feature allows the occupant to change the rake of the seat back without requiring additional room behind the seat to operate. The forward-sliding motion of the Slide-Fit System also allows the occupant to move their tailbone away from their SCBA; perhaps the largest point of discomfort in the crew seating area.

    SERVICEABILITY - The modularity of this seat not only makes it highly versatile, but extremely easy to service as well.  Tool-free cushion removal, tool-free occupant switch replacement, simple SCBA/Non-SCBA conversion, and common service components throughout the series help take the work out of seat maintenance.    

    “The innovative culture that’s evolved within the group working on this seat is phenomenal; collaboration and idea sharing have certainly been key ingredients in the success of this project so far.  It’s exciting to know this is just the tip of the iceberg; there’s a lot more to come from Seats Incorporated”, explains Divisional Manager Joe Brey. 

    Cleanability, versatility, and serviceability; the Advocate series of seats addresses the needs of today’s firefighters and those of generations to come.  The world of seating has forever changed.



    Seats Incorporated is a Wisconsin corporation that designs, manufactures and markets seating and accessories for operators of vehicles with wheels or tracks. W. R. Sauey, Chairman of the Nordic Group of Companies, founded the Company in 1952 as a manufacturer of seats for lift trucks. Seats Incorporated is now one of the most diverse seating manufacturers in the nation with products that are used in a wide variety of applications including: industrial trucks, over-the-highway semi-tractors, off-highway equipment, earth moving equipment, military vehicles and emergency vehicles. Seats Incorporated is a member of the Nordic Group of Companies.

    Seats Incorporated

    1515 Industrial St, Reedsburg, WI



  • Pinnacle Driver Seat
    Fully adjustable to fits drivers of all sizes and road conditions. Increased suspension travel accompanied with a specifically-tuned adjustable shock practically eliminate “bottoming out” “topping out” and unwanted bouncing the road delivers....

  • Driver comfort and retention are at the very heart of the Pinnacle’s design.  Expanding on the Legacy® SERIES unsurpassed comfort, the Pinnacle includes an enhanced EVC Cushion Comfort System™, 25% improvement over the Legacy, D2 Foam Technology™, a fully reclining backrest and the longest armrest in the industry.  The Pinnacle excels further providing an 8-position extendable cushion, 13 degrees (+/-) adjustable rake, and an air lumbar package including both dual lumbars plus side bolsters.  All Pinnacle comfort features have been developed utilizing sophisticated pressure mapping equipment minimizing pressure points, expanding adjustability, and maximizing comfort.

    The Pinnacle’s Universal-Ride Suspension is fully adjustable to fits drivers of all sizes, all ride heights and all road conditions. Increased suspension travel accompanied with a specifically-tuned adjustable shock practically eliminate “bottoming out”, “topping out”, and all unwanted bouncing the road attempts to deliver. Patent pending Click-N-Go™ EZ exit makes getting in and out of the truck easier.  SEATS exclusive swing-link isolator provides 2.25” of smooth isolation and 9” towel bar slide tracks provide extensive travel to accommodate any driver.

    Pinnacle will be the most comfortable decision you’ll ever make!

  • FusionFoam™
    Easy to clean Tool-free cushion removal and seamless cushions combined create a seat that is easier to clean than traditional seats. Simply pull up on the cushions to remove, decontaminate and then click the cushion back into place....

  • Fight Fires, Not Cancer!

    You have enough to worry about and your risk of cancer should be the last thing on your mind. Protecting yourself in the cab is just as important as protecting yourself at the scene. The Advocate™ FusionFoam™ provides a complete clean seat solution with the features and benefits to maintain a Cleaner Cab.

    Easy to clean Tool-free cushion removal and seamless cushions combined create a seat that is easier to clean than traditional seats. It is easy to maintain additional cushions to increase truck turnaround time. Simply change out the cushions and decontaminate after the truck is prepared for another call. Tool-free cushion removal make servicing your seats easier than ever before. Simply pull up on the cushions to remove and decontaminate.  

    Our exclusive FusionFoam™ coverless cushion design eliminates seams where debris collects. Traditional seams collect debris and contaminates and those linger long after you have cleaned them.



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