Paul has helped Powerley successfully bridge the smart home and the smart grid by defining and executing the company’s product vision. Since joining Powerley as the first employee, Paul has driven the overall product roadmap – leveraging market intelligence and customer insight to create an entirely new product category in the market.
Paul has over a decade of experience in the digital realm, with work spanning research, strategy, analytics and development. Prior to joining Powerley, Paul led marketing intelligence for Organic, Inc., a digital experience consultancy. In his position he drove the positioning and performance of Organic’s work for its clients across the hospitality, CPG and automotive verticals. Paul prides himself on his relentless and pragmatic approach, with a keen focus on performance and measurement, including developing advanced analytics solutions to measure cross-channel platform success.
A third-generation Wolverine, Paul holds a BA in Economics and an MBA in Strategy and Marketing, both from the University of Michigan.