Regina Medina

VP Retail Transformation
Inmar Intelligence


Diana Medina joined Inmar in September 2017. Prior to joining Inmar, Diana was Director of eCommerce Merchandising at Lowes Foods, Inc. She held various Marketing and eCommerce positions with the regional grocery retailer, solidifying experience in digital marketing, customer loyalty, shopper marketing and media. During her time at Lowes, she was a key player in a rebranding initiative that generated double-digit growth for the chain, and she helped design and implement a new eCommerce strategy that generated over 35 percent eCommerce growth. Diana also has extensive experience in running successful targeted marketing in both digital and traditional media.

Diana holds an MBA from Wake Forest University, a Bachelor’s degree in Business Administration and a Bachelor’s degree in Communication from La Sabana University in her home town of Bogota, Colombia.


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