Orlee Tal



Ms. Tal is currently the CEO at stor.ai, a digital commerce platform for grocers and retailers. They help create seamless shopping experiences for customers by fusing the digital and physical shopping worlds into one relationship with customers. They help grocers and retailers own their brand, data, and relationships and provide tools to enhance loyalty, increase order values, and make sure every digital customer touch point is as effective as possible.

She co-founded Sizer, a start-up that changes the way we shop for online fashion. At Primesense, led the interaction design of the Living Room Experience using the company's 3D sensor technology which Apple acquired in 2013.

At Retalix, led the User Experience team, redesigning the company's entire product range which NCR acquired in 2013. At modu, she managed the User Experience and was part of the team that designed two generations of innovative mobile phones. She was a senior user experience and project manager at UI.Ltd consulting company for nine years.

She lectures at the IDC Communication Faculty, an advanced course in Product & UX Design. She also mentors start-up companies at Google launchpad TLV.

She has an M.Sc degree with honors in Industrial Design, specializing in Ergonomics, Technion, Haifa and a B. Des with honors in Textile Design, Shenkar College.


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