Donna Zambo

Vice President and CMO
Allegiance Retail Services


Donna Zambo is Vice President and Chief Marketing Officer for Allegiance Retail Services, LLC, a supermarket cooperative of 110 stores headquartered in central New Jersey. Allegiance provides Merchandising, Marketing, Technology and various other services to its Members, which operate under a multitude of banners (Foodtown; D’Agostino’s; Gristedes; Freshtown; Brooklyn Harvest, Pathmark; La Bella Markets; Market Fresh; and Big Deal). Donna joined Allegiance in April, 2018. In her role, Donna is responsible with the oversight of Information Technology, Marketing & Advertising, Digital Commerce, and Insights & Analytics. Donna began her grocery career 30 years ago at Pathmark, working in Consumer Research. She held various positions throughout her tenure at Pathmark, including Procurement, Sales & Advertising, and Customer Loyalty Marketing. Prior to joining Allegiance, Donna spent nine years with Wakefern FoodCorp.,leavingasDirector,eCommerceandAnalytics. Donnahasapassion for the consumer and is driven to arming the Allegiance members with the best in class marketing tools and insights. Donna is Vice Chair of the New Jersey Food Council eCommerce Committee, member of the Path to Purchase Institute Faculty, the recipient of Tribute to Women in the Industry Award and was an Honoree at the 2019 New Jersey Food Council Night of Distinction.


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