Description

A great content marketing program drives deeper engagement with your best customers, increases brand loyalty, and ultimately increases your sales. But knowing how to create a great content strategy that includes multiple channels, the right mix, and a winning cadence can be challenging.
 In this information-rich session, you will learn how to create a robust content strategy that includes the five key sources of content. We’ll discuss the role, benefits, limitations, and costs for each and how they can work together to increase reach and engagement, build your brand and achieve your revenue goals.

Track(s)

• 
  Omnichannel Marketing

Handout(s)

• Leveraging Content Marketing