Description

At a time when shoppers continue to shift their post-COVID CPG dollars against a backdrop of omnichannel retailing, inflation and income polarization, maintaining growth will be a challenge.

For this session, NielsenIQ will leverage its latest Omnishopper data to identify high growth shoppers across both online and offline channels, along with emerging and diverse consumer segments that are driving major spending growth. We'll also highlight the biggest consumer behavior and preference shifts tracked over the past year with evolving omnishopper preferences and behaviors and share retailers strategies for staying close to their customers.

Learn more about how to galvanize growth consumers, including what trends they gravitate toward, what channels and categories they are shopping most frequently (online/offline) and what motivates them, among other related insights. 

Track(s)

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  Omnichannel Marketing