Description

Join this lively discussion of the key factors for successful omnichannel convergence and digital transformation. We’ll discuss how to craft omnichannel plans for in-store, on-site, and off-site that set up cohesive and engaging shopper experiences; strengthen personalization and targeting strategies that help you keep pace with accelerating shopper expectations; and deepen your measurement of return-on-asset spend, and gain better understanding of attributable sales. You’ll walk away from this session with a solid understanding of how to converge omnichannel efforts; sustainably maintain a 1 to 1 relationship with shoppers; and set the correct measurements for the success of your digital transformation.

Track(s)

• 
  Digital Transformation

Handout(s)

• Optimize Omnichannel Convergence