The Future of Marketing – Print to Digital Shift

  • Room: Ballys Gold
Monday,September 20, 2021:8:30 AM -9:30 AM

Speaker(s)

Panelist
Devid Ganoung
VP, Marketing
Harps Food Stores, Inc.
Moderator
Heidi Huff
Vice President, Business Partnerships
IGA, Inc.
Panelist
Julie Anderson
Director of Marketing
Fresh Encounter, Inc.
Panelist
Michelle Mendoza
VP of Marketing & Customer Experience
Associated Supermarket Group

Description

During the height of the pandemic, many retailers shifted advertising funds from print to digital.  We’ll review the magnitude of the shift and hear best practices for ensuring a good ROI on digital spending.

Track(s)

Handout(s)